Ongoing Masters Thesis Project
Capital One (Capstone)
Designing experiences to build financial capability for Gen Z customers on the Capital One mobile app.
PROBLEM SPACE
INFORMATION GATHERING
Uncovering Gen Z's Financial Perceptions and Realities
Method 1: Diary Studies | 5 days, 4 participants
Investigated social media contents’ influence on Gen Z’s emotions and thought processes related to finances.
Method 2: Survey | 83 responses
Identified financial concerns, goals and top trusted sources for financial information.
Summarizing Research Findings
DEFINE
Ideated how to address the above user pain points.
We ideated 13 different concepts to address these pain points. Our concepts ranged from budget calculators, AI notebooks for personalized advice and curated notifications.
Feedback from our industry mentor opened up conversations about how feasible these these within the capital One ecosystem.
THE OPPORUNITY
How might we help Gen Z customers build financial capability through interactive features in the Capital One ecosystem as a strategy to effectively tap into this demographic?
CURRENTLY ONGOING
Ideation, Testing, Iterations.